Curriculum

Topics that are covered:

  • User psychology

  • Digital Marketing

  • Landing Pages

  • Analyzing Data

  • Paid Media Acquisition

  • Foundations of a Marketing Experiment

  • HTML/CSS & React.JS

  • Git

  • Finding PMF

  • User Acquisition

  • Virality

  • User Retention

  • Your Growth Team

  • Soft skills

User Psychology

  • Creating a User Persona

Digital Marketing

  • Introduction to Digital Marketing

  • Copywriting

  • Content Marketing

  • Content Creation Process

  • Social Media Marketing

    • Social Automation

  • SEO / SEM

  • Email Marketing

Landing Pages

  • UTMs

  • A/B Testing

    • Google Optimize

    • Optimizely

Analyzing Data

  • Tools to Analyze Data (Check out Segment PDF for growth marketers)

  • Segment

  • Google Analytics

  • Facebook Pixels

  • Search Console

  • Google Tag Manager

  • Data Structures

    • JSON Object

    • Events and their sub properties

Paid Media Acquisition

  • The Paid Media Funnel

    • Top of Funnel (Awareness)

    • Middle of the Funnel (Engagement)

    • Bottom of the Funnel (Conversions)

  • Types of ads

    • Facebook Ads

    • Instagram Ads

    • Google Adwords

    • LinkedIn Ads

  • Types of Pixels

Foundations of a Marketing Experiment

  • How to create an idea

    • Define a hypothesis

  • Prioritizing your ideas

  • How to Measure Your Experiment

Finding PMF

  • Creating your Product Roadmap

  • Getting customer feedback

    • Interview Structure

    • Setting a goal

User Acquisition

  • Business Types (B2B, B2C)

  • Viral Loops

  • Paid Loops

  • Sales Loops

  • Linear Channels

  • Tools to Learn

    • Mailchimp

    • Hubspot

Programming

  • Setting up a Git Repository

    • Committing changes to a repo

    • Making a pull request

  • HTML/CSS websites

    • Learn Bootstrap

  • Clone a React.js website and update copy

Virality

  • Email loops

  • Content loops

User Retention

  • Defining retention

  • User segmentation for retention

  • Bringing back lost users

Your Growth Team

  • The roles

  • Other teams in a company

  • Working with freelancers

  • Team Products

    • Trello/Asana

    • Slack

  • Check out: Drift Growth Video

Soft skills

  • How to Learn

  • How to be Resourceful

  • Having A "Growth Mindset"

  • How to Self Assess

  • How to Incorporate Empathy

  • How to Create a Good First Impression

  • How to Communicate Remotely

  • How to Make Decisions

  • Setting Other’s Expectations

  • How to Deal with Self Doubt

  • How to be Charismatic

  • Time Management (Efficiency)

  • How to Win an Argument